“Self-improvement is masturbation.
Self-destruction…now we’re getting somewhere.”

favorite line from Fight Club

Stop Hiring Coaches. Start Facing Reality.

99% of coaching is expensive procrastination.

This is the 1% that ends the search.

I don’t fix you.

I remove everything that was never you.

When that’s gone, decisions are obvious, leadership is effortless, and life stops fighting you.

You already have the capacity.

You just buried it under decades of noise.

This work unearths it — fast, ruthlessly, permanently.

For:

• Founders who can’t afford another dumb move

• Leaders who refuse to crack when stakes are highest

• High-performers allergic to their own excuses

Private Advisory

$150,000+ per year.

50 weeks. One session per week. Paid upfront. Non-negotiable. Non-refundable.
If you’re ready to stop playing small inside your own skull, your first message must contain the sentence:

“I understand the full investment and will fund immediately upon mutual agreement.”

Everything else is noise.